Sales-as-a-Service
for Ambitious Businesses
We help businesses accelerate revenue and scale sales operations with expert support.
Our Services
We help businesses grow, stay competitive, and streamline sales operations. Our tailored business strategies and sales playbooks are trusted by leaders who enjoy measurable results. If you are expanding, transforming or require some additional executive support we’ll take you from Red to Green.
Why Red to Green Performance?
"There's a wide range of sales ability: there are many gradations between novices, experts, and masters. There are even sales grandmasters. If you don't know any grandmasters, it's not because you haven't encountered them, but rather because their art is hidden in plain sight."
-Peter Thiel
Proven Results for Growing Businesses
A fast-growing software company with a global expansion strategy required the development of a cohesive, high-performing sales organisation to drive revenue growth across APAC, the USA, and MENA. To meet their ambitious goals, they needed to refine their go-to-market (GTM) strategy to appeal more effectively to enterprise decision-makers.
Mastt faced several key challenges:
- Building and aligning a globally distributed sales team, from entry-level BDRs to experienced enterprise sales professionals.
- Adjusting the ideal customer profile (ICP) to target enterprise leadership teams who control budget decisions, moving away from the focus on end users.
- Crafting a value-based sales narrative that positioned the product as a strategic investment, rather than a cost to the business.
- Strengthening investor relations and maintaining board confidence during rapid growth and global expansion.
