Blog - Red to Green Performance

Insights, Sales as a Service

Is Your SaaS Sales Process Ready to Scale? Here’s How to Know.

Every founder dreams of hitting that “go” button, raising a round, hiring a sales team, blitz-scaling into new markets. But here’s the brutal truth: Most (SAAS) software [...] Read more

Enterprise Sales, Insights

Mastering the Art of Sales Outreach: Winning Phrases, Strategies & Psychology That Open Doors

Sales outreach is part art, part science—and a whole lot of patience. In an age where inboxes are overflowing and attention spans are shrinking faster than ever, […]

Insights

Sales Objections Are Often Just Marketing Gaps in Disguise

Sales Objections Are Often Just Marketing Gaps in Disguise In the ever-evolving landscape of sales and marketing, one truth is becoming more apparent: sales objections are often […]

Insights

“Just Give Me the Price!” – Why Great Sales Reps Never Lead with Numbers

We’ve all been there—you're on a sales call, and the first thing the buyer asks is, “How much does this cost?” A bad sales rep panics and [...] Read more

Enterprise Sales

Enterprise Sales Isn’t a Sprint – It’s a Multi-Player Game of Strategy

Selling into large enterprises isn’t about who talks the loudest or pushes the hardest. It’s about navigating complex B2B sales processes, aligning incentives, and ensuring everyone walks [...] Read more

Experienced sales leader helping team with the right strategy for scaling

Fractional Leadership

Great Sales Teams Have 1 Thing in Common: Coaching That Sticks

In today’s fast-paced business environment, having the right leadership can make or break your sales team. For start-ups and scale-ups, waiting months to build an in-house leadership [...] Read more

Insights

The journey from start-up to scale-up is rarely linear.

Scaling a business is an exciting yet challenging journey. As a founder, you’ve likely been wearing every hat, making fast decisions, and stretching every dollar. But as […]

Insights

Employees vs Contractors: What’s the Right Choice for Your Growing Business?

Employees vs Contractors: What’s the Right Choice for Your Growing Business? As a business founder, one of the most important decisions you’ll face is choosing whether to […]

Insights

Rethinking Cold Outreach: It’s About Quality , Not Quantity

Cold outreach has long been misunderstood. Many still believe that success comes from sheer volume—sending hundreds of emails or making endless cold calls. But in today’s crowded […]

Insights

Start 2025 Ready to Scale Smarter

The start of a new year is the perfect opportunity to reassess your business goals and prepare for smarter, more sustainable growth. Whether you’re planning to start […]